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Ep #15: 5 Keys to Digital Course Launch Success

Launching a digital course and actually making money from it should NOT be mutually exclusive.

Unfortunately, all too often the dreams of adding a reliable income stream from an online course are dashed on the rocks of hard reality:

This shit is h-a-r-d.

There are SO many moving parts to creating and launching a digital course, it's easy to overlook a critical piece...or get bogged down, frustrated and confused by all the "goo-roos" out there.

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If you've had creating and launching a...

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Ep #14: How To Design A Sales Page (My FAVE Tools!)

Mom was right: First impressions COUNT.

Especially when it comes to your digital course sales page.

When I perform a Quickie Sales Page Audit, one of the biggest challenges most clients who DIY their sales page need to overcome is design.

And I tooootally get it. I’m a copywriter, not a designer. Which means, in the early days, my sales pages usually wound up looking like a...

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But when it comes to your digital course sales page, having design that screams DIY is no bueno.

Because the...

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Ep #13: Boost Results With Your ICA’s “Secret Identity”

So by now, you’ve probably got an ICA, or Ideal Client Avatar (if not, do that now).

And, you know that there are a few things you MUST do in order to write copy that will connect with that person:
Related post: How to Write A Sales Page That Converts
But what if you’ve...

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Ep #12: 5 Reasons Most Launches Fail ( What To Do About It)

If you’ve had a launch that was less than stellar, or you’re sick and tired of pouring a ton of time, money and tears (not to mention a bottle or two of Grey Goose) into launching digital products to the sound of crickets, then pay special attention to the tips covered here…’cuz chances are, if your launch sucked, one of these 5 things came into play.

Okay, so first things first: If you had a shitty launch, you’re NOT alone. Most of us make mistakes along the launch road that cause it to fall...

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Ep #11 Create a Digital Course Bonus Package That Sells

When it comes to online courses, it’s often the BONUSES that tip the scale in your favor and get people to click the buy button.

On the flipside, a shitty bonus package can easily make people run far, far away.

Bonuses are an important ingredient of every successful online course launch. Here’s why.

The RIGHT bonuses...
  • Increase your course’s perceived value
  • Permit covering other topics that are relevant to the course…but not quite a perfect fit to be included in the content itself
  • Get people...

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Ep #10 Your Online Course: Should You Offer Refunds?

It takes a TON of time and commitment to create a high-quality online course.

Sadly, there’s no way around it...inevitably someone who buys your course won’t be happy with it.

If whether you should offer a money-back guarantee has been on your mind, then you’ll love this week’s episode where I help you navigate the pros and cons of refunds…

...and finally make a decision one way or the other.

Because there’s a debate raging in the online course world about whether you should offer refunds or...

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Ep #9: When Less Copy = More Results

So you're funnel hacking your digital course's sales page, inspired by the one your latest online #girlcrush has published...

And you get to the part where the meat of the course is being presented...

...and it's long.

Like...LONG, long (long).

And you find yourself scrolling...scrolling...scrolling...and wondering when the hell they’ll get to the point and present the BUY button for Pete’s sake.

The sales page is beautiful. It’s perfect, and you want to model it soooo bad you can practically...

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Episode #8: 2 Secret Ingredients of Copy That Stands Out

You’ve probably been told to use your reader’s “pain points” or paint the picture of their “better life”.

What this means of course, is that you probably went back to where your reader hangs out and copied a bunch of their language, and then proceeded to talk all about how things will be beeeautiful when they’re done working with you or using your product.

Problem is, if that’s your approach, you’re only getting it half right.

Something I hear all the time from people wrestling with a sales page...

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Episode #7: 5 Ways to Write Magical, Magnetic Bullets That Sell

In the last episode, I shared how to write the best attention-grabbing headlines, and why it’s worth the time and effort to to the extra mile (which almost NO ONE does) to make sure yours is as good as it can be.

This week, we’re tackling another element of your sales page that gets almost NO LOVE at all (I’ll tell you what it is in just a sec).

Truth is, so little attention is paid to this section of sales pages, I’ve dubbed it the “Crazy Cat Lady” of the sales page, because it seems that no...

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Episode #6 | Sales Pages: How To Write Scroll-Stopping Headlines

Ever come across a web page that made you drop everything like its hot and read it?

That^^ is the beauty of a great headline. And the fact that you stopped whatever scrolling, skimming or stalking you were doing to pay attention to it means that the writer nailed it.

The headline performed perfectly and fulfilled its purpose.

Sadly, people don’t spend enough time on their headlines (copywriters included!). Which is weird, since it’s what makes people pay attention to YOU and want to learn...

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