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Ep #10 Your Online Course: Should You Offer Refunds?

It takes a TON of time and commitment to create a high-quality online course.

Sadly, there’s no way around it...inevitably someone who buys your course won’t be happy with it.

If whether you should offer a money-back guarantee has been on your mind, then you’ll love this week’s episode where I help you navigate the pros and cons of refunds…

...and finally make a decision one way or the other.

Because there’s a debate raging in the online course world about whether you should offer refunds or...

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Ep #9: When Less Copy = More Results

So you're funnel hacking your digital course's sales page, inspired by the one your latest online #girlcrush has published...

And you get to the part where the meat of the course is being presented...

...and it's long.

Like...LONG, long (long).

And you find yourself scrolling...scrolling...scrolling...and wondering when the hell they’ll get to the point and present the BUY button for Pete’s sake.

The sales page is beautiful. It’s perfect, and you want to model it soooo bad you can practically...

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Episode #8: 2 Secret Ingredients of Copy That Stands Out

You’ve probably been told to use your reader’s “pain points” or paint the picture of their “better life”.

What this means of course, is that you probably went back to where your reader hangs out and copied a bunch of their language, and then proceeded to talk all about how things will be beeeautiful when they’re done working with you or using your product.

Problem is, if that’s your approach, you’re only getting it half right.

Something I hear all the time from people wrestling with a sales page...

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Episode #7: 5 Ways to Write Magical, Magnetic Bullets That Sell

In the last episode, I shared how to write the best attention-grabbing headlines, and why it’s worth the time and effort to to the extra mile (which almost NO ONE does) to make sure yours is as good as it can be.

This week, we’re tackling another element of your sales page that gets almost NO LOVE at all (I’ll tell you what it is in just a sec).

Truth is, so little attention is paid to this section of sales pages, I’ve dubbed it the “Crazy Cat Lady” of the sales page, because it seems that no...

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Episode #6 | Sales Pages: How To Write Scroll-Stopping Headlines

Ever come across a web page that made you drop everything like its hot and read it?

That^^ is the beauty of a great headline. And the fact that you stopped whatever scrolling, skimming or stalking you were doing to pay attention to it means that the writer nailed it.

The headline performed perfectly and fulfilled its purpose.

Sadly, people don’t spend enough time on their headlines (copywriters included!). Which is weird, since it’s what makes people pay attention to YOU and want to learn...

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Episode #5: The Easiest Sales Page Framework That Converts

Last week’s #UnstoppableBiz Show kicked off a series of episodes all about Sales Pages.

Every online business owner needs a sales page (and yes...even if you’ve got a brick-and-mortar business you should have one!)...problem is, most don't have a clue when it comes to creating one.

Which means their results suck.

If you're selling digital courses, coaching programs or creative services, or plan on creating a funnel to help you create more passive income, having a sales page that works for you...

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How To Design A Sales Page That Sells 2019

This episode of the #UnstoppableBiz Show kicks off a multi-part series on creating sales pages that convert.

In this episode, I’m joined by sales page designer Amanda Genther from AmandaGenther.com.

Topics covered include:
  • Common design mistakes most DIYers make (and how to fix ‘em)
  • Amanda’s fave design tools and top recommendations for easy DIY
  • Tips, hacks and how-to’s that’ll make your sales page gorgeous AND convert way better
...and more

Seriously...[click_to_tweet tweet="Design a sales...

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7 Bankable Emails For Your Next Launch

Ahhh, launches.

After being an integral part in dozens of launches, writing the copy and mapping out the strategy, I’ve pretty much nailed down what emails every launch needs.

In this episode of the #UnstoppableBiz Show, I’m dishing on 7 of the most bankable emails every successful launch includes.

I’m breaking down:
  • Emails you need in the pre-launch phase, during launch week, plus the most overlooked phase of launching...post-launch
If you’re wondering exactly what emails to include in your...

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Facebook Ads For Launching 2019

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In this episode of #UnstoppableBiz Show, I’m jamming with Amy Crane, founder of Social Lab Marketing. Amy’s my go-to gal for all things Facebook Ads. Seriously...she’s probably forgotten more about advertising on Facebook than most of us have learned. Oh...AND she’s been part of over 200 launches (say whaaaat?!). So yeah. She kinda knows her shtuff. Topics we chat about:

  • Common faux pas most of us make when first dabbling in ads
  • Metrics and numbers to pay attention...

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How To Plan A Successful Launch

Welcome to the #UnstoppableBiz Show, the weekly LIVE Facebook show dedicated to helping you build and grow an #UnstoppableBiz.

Join special guests and me (Lisa-May) as we jam each Thursday at 2 p.m EST / 11 a.m. PST on all things related to being an online entrepreneur: launches, copywriting, ads, design, mindset, wellness and more.

Click to get show notifications and important details

Today marks the inaugural episode (I’m like, pee-my-pants excited!), and I’ll be throwing down how to plan a...

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