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UnstoppableBiz Show

Ep #20: THIS Is Your Biggest Competitor

Think your greatest competition is others selling similar courses, products or services to yours?

It’s not.

And if that's how you're thinking about it, then it's just keeping you stuck and costing you time and money.

In this week’s bite-sized episode of the #UnstoppableBiz Show, I’m sharing

Exactly what your biggest competition IS (and why you’re focusing on the wrong thing)

The number one thing you must do as an online business owner in today’s noisy, overcrowded online space (hint: it’s NOT...

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Ep #19: 6 Budget-Friendly Tools to Launch Your Digital Course

There's something that's been bugging me for awhile now...

And that's seeing too many smart, talented entrepreneurs and online biz owners work sooooo hard creating a digital course - one they KNOW will change things for the better - only to lose steam because of stupid stuff like money or tech.

Maybe you can relate?

See, contrary to what most experts say, you DON’T need fancy tools like Kajabi or Teachable or fancy website plugins to launch your first digital course…

...and that kind of thinking...

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Ep#18: How Long Should a Sales Page Be?

“Why are long-form sales pages so….LONG?”

“Is this one of those “everyone was told to do it so everyone does” sort of things?”

“I can’t even get my clients to read a 3-sentence email...why do I think they’ll read this?”

“I NEVER read long-ass sales pages, and my hubby thinks mine is waaaay too long…”

^^ All that and more answered in this episode of the #UnstoppableBiz Show.

If you’ve been wrestling with the sales page for your digital course and wondering whyyyyy they need to be so long - or IF...

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Ep#17: The BEST Framework For Writing Launch Ad Copy

Facebook ads have become an integral part of digital course launches.

Problem is, the newsfeed is jam-packed with ads that all look and sound the same.

So...how do you go from unseen and unheard in the newsfeed, hustling hard on Stories because no one’s responding to your ads…

...to profitable course launcher?

And in this episode of the #UnstoppableBiz Show, I’m showing you how.



In this video, I’m breaking down...

The 2 levers and persuasion triggers you need to pull for maximum impact

My fave...

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Ep #16: 3 Simple Habits To Transform Your Online Course Business

Do you dream of owning a business based on creating and selling digital courses?

Longing to escape the 1:1 client grind once and for all?

Want to finally say “YES!” to more of what you love and “sayonara!” to stuff you don’t?

If you’ve been dreaming of building a profitable, sustainable, course-based business - that so far hasn’t happened - then watch this week’s #UnstoppableBiz Show where I’m sharing 3 dead-simple habits that will completely transform your online course business.

You’ll learn…...

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Ep #15: 5 Keys to Digital Course Launch Success

Launching a digital course and actually making money from it should NOT be mutually exclusive.

Unfortunately, all too often the dreams of adding a reliable income stream from an online course are dashed on the rocks of hard reality:

This shit is h-a-r-d.

There are SO many moving parts to creating and launching a digital course, it's easy to overlook a critical piece...or get bogged down, frustrated and confused by all the "goo-roos" out there.

via GIPHY

If you've had creating and launching a...

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Ep #14: How To Design A Sales Page (My FAVE Tools!)

Mom was right: First impressions COUNT.

Especially when it comes to your digital course sales page.

When I perform a Quickie Sales Page Audit, one of the biggest challenges most clients who DIY their sales page need to overcome is design.

And I tooootally get it. I’m a copywriter, not a designer. Which means, in the early days, my sales pages usually wound up looking like a...

via GIPHY

But when it comes to your digital course sales page, having design that screams DIY is no bueno.

Because the...

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Ep #13: Boost Results With Your ICA’s “Secret Identity”

So by now, you’ve probably got an ICA, or Ideal Client Avatar (if not, do that now).

And, you know that there are a few things you MUST do in order to write copy that will connect with that person:
Related post: How to Write A Sales Page That Converts
But what if you’ve...

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Ep #12: 5 Reasons Most Launches Fail ( What To Do About It)

If you’ve had a launch that was less than stellar, or you’re sick and tired of pouring a ton of time, money and tears (not to mention a bottle or two of Grey Goose) into launching digital products to the sound of crickets, then pay special attention to the tips covered here…’cuz chances are, if your launch sucked, one of these 5 things came into play.

Okay, so first things first: If you had a shitty launch, you’re NOT alone. Most of us make mistakes along the launch road that cause it to fall...

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Ep #11 Create a Digital Course Bonus Package That Sells

When it comes to online courses, it’s often the BONUSES that tip the scale in your favor and get people to click the buy button.

On the flipside, a shitty bonus package can easily make people run far, far away.

Bonuses are an important ingredient of every successful online course launch. Here’s why.

The RIGHT bonuses...
  • Increase your course’s perceived value
  • Permit covering other topics that are relevant to the course…but not quite a perfect fit to be included in the content itself
  • Get people...

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