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Facebook Ads For Launching 2019

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In this episode of #UnstoppableBiz Show, I’m jamming with Amy Crane, founder of Social Lab Marketing.

Amy’s my go-to gal for all things Facebook Ads. Seriously...she’s probably forgotten more about advertising on Facebook than most of us have learned.

Oh...AND she’s been part of over 200 launches (say whaaaat?!).

So yeah. She kinda knows her shtuff.

Topics we chat about:
  • Common faux pas most of us make when first dabbling in ads
  • Metrics and numbers to pay attention to
  • Budgeting
...and more



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How To Plan A Successful Launch

Welcome to the #UnstoppableBiz Show, the weekly LIVE Facebook show dedicated to helping you build and grow an #UnstoppableBiz.

Join special guests and me (Lisa-May) as we jam each Thursday at 2 p.m EST / 11 a.m. PST on all things related to being an online entrepreneur: launches, copywriting, ads, design, mindset, wellness and more.

Today marks the inaugural episode (I’m like, pee-my-pants excited!), and I’ll be throwing down how to plan a profitable launch.

I’m breaking down:
  • What NOT to do...

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5 Great Reasons Why Your Sales Funnel Isn’t Working (And How To Fix It)

If you’ve been head-desking your way through trying to get your sales funnel to actually, y’know, SELL, then stay with me.

Because if your sales funnel isn’t working, chances are good that you’re making at least one of the mistakes I’m breaking down here.

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As someone who dissects copy and sales funnels every day, ALL day, and has reviewed hundreds of pages of copy, there are common faux pas I see people make all the time with their funnel.

In just a sec, I’m going to dish on exactly what...

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The Beebs, Spice Girls and Zeppelin Guide To Tribe-Building

What do Justin Bieber, The Spice Girls and Led Zeppelin have in common?

They know EXACTLY who they exist for and don't give a flying frog's fine ass hair about the people who don't like their music.

Today's lesson is brought to you by the music industry and musicians everywhere. Because they've got it going ON when it comes to knowing who they serve...

...And who they DON'T.

Each musician embraces their unique style.

I mean, where would music be today if these artists stuck with the stuffy "rules"...

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6 Stupid Ecommerce Startup Mistakes Most Business Owners Make (Are You?)



Ecommerce is the poster child of today’s online business.

With high-profit promises and a wildly low barrier to entry, it’s no wonder ecommerce is considered one of the best online business to start.

After all, almost anyone, anywhere - from your 11-year-old son to your 72-year-old grandmother - can quickly and easily set up a Shopify store and have a business up and running in about a day. Often, in as little as a few hours.

Unfortunately, most eComm startups vanish almost as quickly as they...

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Shatter Your Stupid To-Do List (Do THIS Instead)

Let’s face it: The life of an entrepreneur includes wrangling a ton of tasks.

And, it’s a LOT like herding cats with ADHD...too many things moving in too many different directions.

If you’re anything like most entrepreneurs (myself included), your to-do list has anywhere from 10 - 30 items on it for any given week. Sometimes even more.

And often, the list grows as the week progresses.

If there’s one thing I’m guilty of, it’s being over-enthusiastic about my to-do’s, and severely under-estimating...

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How To Create a Bonus Package That Sells

Launching an online course is no mean feat.

There’s a ton that goes into creating your course content, as well as promoting and planning your launch.

Your bonus package is no exception.

In fact, almost as much thought should be put into your bonus package as the course itself.

But so often the bonus packages we see are weak and impotent...almost like an afterthought.

The bonuses you choose to offer will either help sell your course...or keep people on the fence. Which means…

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Often, it’s...

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How To Create A Killer About Me Page That Converts

UGH, About Me pages, riiiiight?

They’re the worst.

They’re boring... They’re dry… They’re long… They talk about stuff that isn’t relevant (hello, overshare)…

...AND…

They’re one of the most-visited pages on your website (insert record-scratch here).

So if your About Me page is that important, why do so many online business owners get them so wrong?

In this post, I'll show you how to write a killer About Me page that makes you stand out, and makes people take action.

Why your About Me page matters

...

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How to Write A Sales Page That Converts (Step-by-Step)

First, the bad news: Most people aren’t going to buy from you (cue the violins...).

In fact, 67% of buyers won’t convert...and it’s often as high as 98%.

The good news is, you can claim a larger piece of that pie for yourself.

If you’ve ever tried, I think you’ll agree that writing a sales page that converts is one of the biggest headaches for online marketers (right up there with writing an About page). Next to getting started, knowing exactly what needs to be on your sales page can be a source...

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200+ Copywriting Formulas: The Definitive Guide to Writing Copy That Sells...Faster

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Ever stared at a blank page and wondered how the hell to get started, fingers trembling (and maybe the slightest trickle of sweat down your back)?Ugh...the worst, right?!

...

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