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Service Providers: How To Present Your Work Like A Pro

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I received an email from a client of mine, who is a Facebook™ Ads Manager.

Seems she and a colleague of hers have a couple of clients who’s ads are ballin’...but their offers aren’t.

Problem is...she's not exactly sure how to tell her client that her offer basically sucks.

Look...we all know that the direct approach is always best when it comes to effective communication (ie. having our message heard AND understood). 

In copywriting, it’s one of the ultimate...

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Ep #20: THIS Is Your Biggest Competitor

Think your greatest competition is others selling similar courses, products or services to yours?

It’s not.

And if that's how you're thinking about it, then it's just keeping you stuck and costing you time and money.

In this week’s bite-sized episode of the #UnstoppableBiz Show, I’m sharing

Exactly what your biggest competition IS (and why you’re focusing on the wrong thing)

The number one thing you must do as an online business owner in today’s noisy, overcrowded online space (hint: it’s NOT...

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Ep #16: 3 Simple Habits To Transform Your Online Course Business

Do you dream of owning a business based on creating and selling digital courses?

Longing to escape the 1:1 client grind once and for all?

Want to finally say “YES!” to more of what you love and “sayonara!” to stuff you don’t?

If you’ve been dreaming of building a profitable, sustainable, course-based business - that so far hasn’t happened - then watch this week’s #UnstoppableBiz Show where I’m sharing 3 dead-simple habits that will completely transform your online course business.

You’ll learn…...

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Ep #13: Boost Results With Your ICA’s “Secret Identity”

So by now, you’ve probably got an ICA, or Ideal Client Avatar (if not, do that now).

And, you know that there are a few things you MUST do in order to write copy that will connect with that person:
Related post: How to Write A Sales Page That Converts
But what if you’ve...

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Ep #12: 5 Reasons Most Launches Fail ( What To Do About It)

If you’ve had a launch that was less than stellar, or you’re sick and tired of pouring a ton of time, money and tears (not to mention a bottle or two of Grey Goose) into launching digital products to the sound of crickets, then pay special attention to the tips covered here…’cuz chances are, if your launch sucked, one of these 5 things came into play.

Okay, so first things first: If you had a shitty launch, you’re NOT alone. Most of us make mistakes along the launch road that cause it to fall...

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Ep #11 Create a Digital Course Bonus Package That Sells

When it comes to online courses, it’s often the BONUSES that tip the scale in your favor and get people to click the buy button.

On the flipside, a shitty bonus package can easily make people run far, far away.

Bonuses are an important ingredient of every successful online course launch. Here’s why.

The RIGHT bonuses...
  • Increase your course’s perceived value
  • Permit covering other topics that are relevant to the course…but not quite a perfect fit to be included in the content itself
  • Get people...

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Ep #10 Your Online Course: Should You Offer Refunds?

It takes a TON of time and commitment to create a high-quality online course.

Sadly, there’s no way around it...inevitably someone who buys your course won’t be happy with it.

If whether you should offer a money-back guarantee has been on your mind, then you’ll love this week’s episode where I help you navigate the pros and cons of refunds…

...and finally make a decision one way or the other.

Because there’s a debate raging in the online course world about whether you should offer refunds or...

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Ep #9: When Less Copy = More Results

So you're funnel hacking your digital course's sales page, inspired by the one your latest online #girlcrush has published...

And you get to the part where the meat of the course is being presented...

...and it's long.

Like...LONG, long (long).

And you find yourself scrolling...scrolling...scrolling...and wondering when the hell they’ll get to the point and present the BUY button for Pete’s sake.

The sales page is beautiful. It’s perfect, and you want to model it soooo bad you can practically...

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Episode #8: 2 Secret Ingredients of Copy That Stands Out

You’ve probably been told to use your reader’s “pain points” or paint the picture of their “better life”.

What this means of course, is that you probably went back to where your reader hangs out and copied a bunch of their language, and then proceeded to talk all about how things will be beeeautiful when they’re done working with you or using your product.

Problem is, if that’s your approach, you’re only getting it half right.

Something I hear all the time from people wrestling with a sales page...

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Episode #7: 5 Ways to Write Magical, Magnetic Bullets That Sell

In the last episode, I shared how to write the best attention-grabbing headlines, and why it’s worth the time and effort to to the extra mile (which almost NO ONE does) to make sure yours is as good as it can be.

This week, we’re tackling another element of your sales page that gets almost NO LOVE at all (I’ll tell you what it is in just a sec).

Truth is, so little attention is paid to this section of sales pages, I’ve dubbed it the “Crazy Cat Lady” of the sales page, because it seems that no...

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