Grow My Biz
In this episode of #UnstoppableBiz Show, I’m jamming with Amy Crane, founder of Social Lab Marketing. Amy’s my go-to gal for all things Facebook Ads. Seriously...she’s probably forgotten more about advertising on Facebook than most of us have learned. Oh...AND she’s been part of over 200 launches (say whaaaat?!). So yeah. She kinda knows her shtuff. Topics we chat about:
- Common faux pas most of us make when first dabbling in ads
- Metrics and numbers to pay attention...
They know EXACTLY who they exist for and don't give a flying frog's fine ass hair about the people who don't like their music.
Today's lesson is brought to you by the music industry and musicians everywhere. Because they've got it going ON when it comes to knowing who they serve...
...And who they DON'T.
Each musician embraces their unique style.
I mean, where would music be today if these artists stuck with the stuffy "rules"...
And, it’s a LOT like herding cats with ADHD...too many things moving in too many different directions.
If you’re anything like most entrepreneurs (myself included), your to-do list has anywhere from 10 - 30 items on it for any given week. Sometimes even more.
And often, the list grows as the week progresses.
If there’s one thing I’m guilty of, it’s being over-enthusiastic about my to-do’s, and severely under-estimating...
They’re the worst.
They’re boring... They’re dry… They’re long… They talk about stuff that isn’t relevant (hello, overshare)…
They’re one of the most-visited pages on your website (insert record-scratch here).
So if your About Me page is that important, why do so many online business owners get them so wrong?
In this post, I'll show you how to write a killer About Me page that makes you stand out, and makes people take action.
Why your About Me page matters...
I've never actually enjoyed writing content.
Even with roots in copywriting, blogging has never been something I’ve *truly* loved.
I constantly wrestled with what to write about (I don't anymore, thanks to this method).
And I always found it to be a time-consuming, “business building” thing I had to do.
Only problem is, it actually WASN’T building my business. Or doing anything, for that matter, other than taking up all my precious time.
Psst! In a hurry? Click hereto...
In fact, 67% of buyers won’t convert...and it’s often as high as 98%.
The good news is, you can claim a larger piece of that pie for yourself.
If you’ve ever tried, I think you’ll agree that writing a sales page that converts is one of the biggest headaches for online marketers (right up there with writing an About page). Next to getting started, knowing exactly what needs to be on your sales page can be a source...
If you’ve ever launched an online course, product or service, you know how critical planning is for a successful launch.
And for saving your sanity. But if you’re new to the whole online launch thang, lemme tell you, it can get rough. And there’s WAY more involved than you might think. Here’s a little taste of what needs to get done:
- Pre-validating your idea to make sure it’s a winner
- Fine-tuning your offer details
- Figuring out what bonuses will...