Have you ever read a landing page you just couldn’t WAIT to drop your email address into?
Sadly, my inboxes (yes, plural...#nojudging) show I have, on way more than one occasion. But that’s a post for another day (I’ll share why I do this, and how you can steal it to help grow your biz).
Here's the thing:
There’s a LOT of crap online these days. And it’s all bland, boring and blends together. You can’t tell one coach from another, whether an offer's good...
Recently overheard in one of those giant Facebook groups with thousands of members:
“Help! I’m great at building my list...but no one’s buying “
Maybe you can relate?
First up, you need to know that this is actually a pretty common affliction - you are NOT alone!
And secondly, no...this is NOT another post about writing subject lines.
During the last 13+ years as a conversion copywriter and working with hundreds of online entrepreneurs, I’ve come to...
“Is this one of those “everyone was told to do it so everyone does” sort of things?”
“I can’t even get my clients to read a 3-sentence email...why do I think they’ll read this?”
“I NEVER read long-ass sales pages, and my hubby thinks mine is waaaay too long…”
^^ All that and more answered in this episode of the #UnstoppableBiz Show.
If you’ve been wrestling with the sales page for your digital course and wondering whyyyyy they need to be so long - or IF...
Problem is, the newsfeed is jam-packed with ads that all look and sound the same.
So...how do you go from unseen and unheard in the newsfeed, hustling hard on Stories because no one’s responding to your ads…
...to profitable course launcher?
And in this episode of the #UnstoppableBiz Show, I’m showing you how.
In this video, I’m breaking down...
The 2 levers and persuasion triggers you need to pull for maximum impact
And, you know that there are a few things you MUST do in order to write copy that will connect with that person:
- Write ONLY to your ideal client...even if what you do covers more than one
- Write only about ONE single idea at a time
- Understand what makes your ICA tick - the stuff that keeps them up at night and that they aspire to
Related post: How to Write A Sales Page That ConvertsBut what if you’ve...
Sadly, there’s no way around it...inevitably someone who buys your course won’t be happy with it.
If whether you should offer a money-back guarantee has been on your mind, then you’ll love this week’s episode where I help you navigate the pros and cons of refunds…
...and finally make a decision one way or the other.
Because there’s a debate raging in the online course world about whether you should offer refunds or...
And you get to the part where the meat of the course is being presented...
...and it's long.
Like...LONG, long (long).
And you find yourself scrolling...scrolling...scrolling...and wondering when the hell they’ll get to the point and present the BUY button for Pete’s sake.
The sales page is beautiful. It’s perfect, and you want to model it soooo bad you can practically...
What this means of course, is that you probably went back to where your reader hangs out and copied a bunch of their language, and then proceeded to talk all about how things will be beeeautiful when they’re done working with you or using your product.
Problem is, if that’s your approach, you’re only getting it half right.
Something I hear all the time from people wrestling with a sales page...
This week, we’re tackling another element of your sales page that gets almost NO LOVE at all (I’ll tell you what it is in just a sec).
Truth is, so little attention is paid to this section of sales pages, I’ve dubbed it the “Crazy Cat Lady” of the sales page, because it seems that no...
Ever come across a web page that made you drop everything like its hot and read it?
That^^ is the beauty of a great headline. And the fact that you stopped whatever scrolling, skimming or stalking you were doing to pay attention to it means that the writer nailed it.
The headline performed perfectly and fulfilled its purpose.
Sadly, people don’t spend enough time on their headlines (copywriters included!). Which is weird, since it’s what makes people pay attention to YOU and want to learn...
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