Ep#18: How Long Should a Sales Page Be?

“Why are long-form sales pages so….LONG?”

“Is this one of those “everyone was told to do it so everyone does” sort of things?”

“I can’t even get my clients to read a 3-sentence email...why do I think they’ll read this?”

“I NEVER read long-ass sales pages, and my hubby thinks mine is waaaay too long…”

^^ All that and more answered in this episode of the #UnstoppableBiz Show.

If you’ve been wrestling with the sales page for your digital course and wondering whyyyyy they need to be so long - or IF...

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Ep#17: The BEST Framework For Writing Launch Ad Copy

Facebook ads have become an integral part of digital course launches.

Problem is, the newsfeed is jam-packed with ads that all look and sound the same.

So...how do you go from unseen and unheard in the newsfeed, hustling hard on Stories because no one’s responding to your ads…

...to profitable course launcher?

You write copy that commands attention.

And in this episode of the #UnstoppableBiz Show, I’m showing you how.

[click_to_tweet tweet="How do you go from unseen and unheard in the newsfeed to...

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Ep #13: Boost Results With Your ICA’s “Secret Identity”

So by now, you’ve probably got an ICA, or Ideal Client Avatar (if not, do that now).

And, you know that there are a few things you MUST do in order to write copy that will connect with that person:
Related post: How to Write A Sales Page That Converts
But what if you’ve...

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Ep #10 Your Online Course: Should You Offer Refunds?

It takes a TON of time and commitment to create a high-quality online course.

Sadly, there’s no way around it...inevitably someone who buys your course won’t be happy with it.

If whether you should offer a money-back guarantee has been on your mind, then you’ll love this week’s episode where I help you navigate the pros and cons of refunds…

...and finally make a decision one way or the other.

Because there’s a debate raging in the online course world about whether you should offer refunds or...

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Ep #9: When Less Copy = More Results

So you're funnel hacking your digital course's sales page, inspired by the one your latest online #girlcrush has published...

And you get to the part where the meat of the course is being presented...

...and it's long.

Like...LONG, long (long).

And you find yourself scrolling...scrolling...scrolling...and wondering when the hell they’ll get to the point and present the BUY button for Pete’s sake.

The sales page is beautiful. It’s perfect, and you want to model it soooo bad you can practically...

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Episode #8: 2 Secret Ingredients of Copy That Stands Out

You’ve probably been told to use your reader’s “pain points” or paint the picture of their “better life”.

What this means of course, is that you probably went back to where your reader hangs out and copied a bunch of their language, and then proceeded to talk all about how things will be beeeautiful when they’re done working with you or using your product.

Problem is, if that’s your approach, you’re only getting it half right.

Something I hear all the time from people wrestling with a sales page...

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Episode #7: 5 Ways to Write Magical, Magnetic Bullets That Sell

In the last episode, I shared how to write the best attention-grabbing headlines, and why it’s worth the time and effort to to the extra mile (which almost NO ONE does) to make sure yours is as good as it can be.

This week, we’re tackling another element of your sales page that gets almost NO LOVE at all (I’ll tell you what it is in just a sec).

Truth is, so little attention is paid to this section of sales pages, I’ve dubbed it the “Crazy Cat Lady” of the sales page, because it seems that no...

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Episode #6 | Sales Pages: How To Write Scroll-Stopping Headlines

Ever come across a web page that made you drop everything like its hot and read it?

That^^ is the beauty of a great headline. And the fact that you stopped whatever scrolling, skimming or stalking you were doing to pay attention to it means that the writer nailed it.

The headline performed perfectly and fulfilled its purpose.

Sadly, people don’t spend enough time on their headlines (copywriters included!). Which is weird, since it’s what makes people pay attention to YOU and want to learn...

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Episode #5: The Easiest Sales Page Framework That Converts

Last week’s #UnstoppableBiz Show kicked off a series of episodes all about Sales Pages.

Every online business owner needs a sales page (and yes...even if you’ve got a brick-and-mortar business you should have one!)...problem is, most don't have a clue when it comes to creating one.

Which means their results suck.

If you're selling digital courses, coaching programs or creative services, or plan on creating a funnel to help you create more passive income, having a sales page that works for you...

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5 Great Reasons Why Your Sales Funnel Isn’t Working (And How To Fix It)

If you’ve been head-desking your way through trying to get your sales funnel to actually, y’know, SELL, then stay with me.

Because if your sales funnel isn’t working, chances are good that you’re making at least one of the mistakes I’m breaking down here.

via GIPHY

As someone who dissects copy and sales funnels every day, ALL day, and has reviewed hundreds of pages of copy, there are common faux pas I see people make all the time with their funnel.

In just a sec, I’m going to dish on exactly what...

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