Ep #10 Your Online Course: Should You Offer Refunds?
Sadly, there’s no way around it...inevitably someone who buys your course won’t be happy with it.
If whether you should offer a money-back guarantee has been on your mind, then you’ll love this week’s episode where I help you navigate the pros and cons of refunds…
...and finally make a decision one way or the other.
Because there’s a debate raging in the online course world about whether you should offer refunds or money-back guarantees.
Some fall solidly into the YES group, standing behind the argument that it reduces the amount of risk on the purchasers part, helping boost course sales.
Others are on the other side of that fence, holding fast to NO REFUNDS.
But let’s face it…
Offering any kind of guarantee on an online course can be scary, and a giant headache.
First, you run the risk of someone consuming all your course materials, doing what they’d like with it, and then asking for their money back (hello, #douchebagalert).
On the other hand, having an iron-clad guarantee definitely removes pressure on the buyer, and helps make it easier to commit.
So what’s a smart and savvy digital course creator to do?
This week’s episode of the #UnstoppableBiz Show will reduce your anxiety and confusion by helping you decide whether a refund policy or guarantee is right for you and your course...or not.
Watch the video now to learn:
✔️ How to know whether offering a money-back guarantee is right for your course
✔️ 3 ways to write copy that takes the pressure off and inspires confidence in your reader, so they don’t cut and run even if you have a guarantee in place
✔️ Why you must have a bulletproof refund policy in place for your course, regardless of whether you actually offer one on your sales page...and more.
Resources mentioned in this episode:
Quickie Sales Page Audit
Sales Page Planner
Episode #8 - The 2 Secret Ingredients of Copy That Sells
Episode #9 - Less Copy, More Results: How to Present a Compelling Offer
What did you decide - guarantee or no guarantee? Share in the comments below!