How to Track and Manage Your Content Marketing With Trello

Why use Trello for content management?

Because content marketing may be great for business...

...but it sucks to keep track of.

After all, it can get a little overwhelming when you're creating epic content with everything that needs to be done.

In this post I'm going to show you how to get started with your own content management process using Trello.

As organized as I like to believe I am, I'll admit that I'm terrible sometimes at tracking and organizing things. Content management fell into that category.

No matter how I tried to organize it on a spreadsheet or track it, I always found myself going back and manually auditing posts for links, videos, images, and so on.

But then I remembered Trello, the easy-to-use project management tool that I'd tried and stopped using because it just didn't work the way I did, and decided to give it a try for my content marketing workflow.

The result? I love it.

And best of all, it's FREE. 

I mean, why pay to simply manage and organize your content marketing?

When you start using Trello, you'll probably find that your content marketing process starts to run like a well-oiled machine, and you'll know exactly where each piece of content is in terms of development.

A great side-effect of becoming more organized is that your content marketing strategy will be more effective because you'll be tracking and monitoring your progress, and communicating with your team (or high-fiving yourself) effortlessly.

The great thing is, implementing Trello content management is super-easy to do.

Here's how you can get started in just a couple of minutes.

How to get started with Trello

Before I dive into my content management process using Trello, you need to have a Trello account.

To sign up, hop on over to and click the giant green button that says, "Sign Up - It's Free."


Pop your information in the necessary fields, then click "Create New Account" (you can also use your Google account to join Trello if you like).

Okay, now that we've got that out of the way, you'll want to grab my Trello content management board here.

How to use Trello for content management

Next, watch the video below. I'll show you how to use this Trello board, and walk you through the exact process I follow to manage my content marketing process from start to finish.

Steal my Trello content management board here.

Of course, this is only my method, which is organized in a more linear fashion from left to right, more or less following along the content creation process.
Quick note: Some people I know develop their content right INSIDE Trello, since you can use markup language for formatting posts. I find this a bit clunky due to the length of my posts, so I still prefer to use Google Docs. But if you're good with code, give it a try.
You'll want to customize your Trello content management board to suit you, adding refinements or maybe even a more general, bucket-style gathering of lists.

For example, you could easily add a list for Social Media posts - something I don't include on my board because I like to keep my social media stuff separate.

And, if you work with a team of people, you can refine your board even further to slide cards around as the item is assigned to the person you've designated for the job.

Once your team member has completed their task, they can simply share the item or comment to let you or other members know it's finished and ready for the next stage.

pinterest image trello content management Pin this!


What makes Trello cool (and wildly useful)

Part of what makes Trello incredibly useful for keeping the content creation process on track is the ability to assign due dates, as well as the integration with the Toggl timer (it's free too!).

When starting work on a specific card, I simply click the Toggl timer, do my work, and then click it again to turn it off. That way I know exactly how long each task in the process is taking me, giving me an idea of what's eating up all my time and what might be a good item to outsource moving forward.

For example, I realized it was taking me almost as long to format my blog posts as it was to create them (including images, etc.). So I outsourced this task to my web developer. For a small investment, I can cross this task off my to-do list and work on something more important, instead of a time-consuming, tedious task I don't enjoy.

A cool feature with Trello is the ability to know at a glance which items have been kicking around on my board too long.

Trello has a card aging "power up" feature that will age your cards. Regular mode increases the transparency of the card as it ages.

But since I like to be different, I use Pirate Mode (ARRRRH!). The older the card gets, the more aged the "parchment" looks.

Of course, if you've got a lot of cards on your board like I do (because I'm using it for ALL my content), it can get a little depressing seeing all those old cards. In which case you can easily disable this feature.

How to create your own Trello content management system

Trello provides a ridiculous amount of flexibility and customization options, allowing you to design almost any kind of organizational system you want.

To create your content management system, you can...

...steal my board

...create your own from scratch

...or copy an existing board from Trello's inspiration page.

If you want to get your content management system up and running quickly, then the easiest thing to do is to grab my board. As you work, you'll start to develop your own system and figure out what's best for you, at which point you can customize and refine as necessary.

Wrapping up...

Let's face it: free is hard to beat.

Especially when it's an easy and versatile tool like Trello.

If you're not already using it, I highly recommend you giving Trello a go, especially for wrangling and herding your content.

The beauty of it is, if you decide it's not for you, it's okay. But I'm pretty sure that, even if you don't use it for content management, you'll find it especially helpful in some other area of your life and/or business.

So let me know: how do YOU use Trello, and what do you love about it?



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