CATCH UP ON THE LATEST...

5 Rock-Solid Reasons No One’s Buying

Copy of LMH YT Thumbnail Template.png

Recently overheard in one of those giant Facebook groups with thousands of members:

“Help! I’m great at building my list...but no one’s buying 

Maybe you can relate?

First up, you need to know that this is actually a pretty common affliction - you are NOT alone! 

And secondly, no...this is NOT another post about writing subject lines.

During the last 13+ years as a conversion copywriter and working with hundreds of online entrepreneurs, I’ve come to...

Read more…

This Misguided Advice Is Costing You Money 😱

YT thumbs Lives (6).png

The biggest mistake most entrepreneurs make when pricing their digital course is thinking they should “charge what they’re worth” or what they think the course is worth.

And I get it - every business coach you’ve ever come across tells you to “charge what you’re worth”. It’s everywhere. So it’s easy to fall into that trap.

But let me ask you: How do you KNOW what you’re actually worth? How do you KNOW what the course you’re...

Read more…

Service Providers: How To Present Your Work Like A Pro

YT thumbs Lives (5).png

I received an email from a client of mine, who is a Facebook™ Ads Manager.

Seems she and a colleague of hers have a couple of clients who’s ads are ballin’...but their offers aren’t.

Problem is...she's not exactly sure how to tell her client that her offer basically sucks.

Look...we all know that the direct approach is always best when it comes to effective communication (ie. having our message heard AND understood). 

In copywriting, it’s one of the ultimate...

Read more…

“Follow Your Passion” is TERRIBLE Advice [Do THIS Instead!]

YT thumbs Lives (2).png

The biggest problem most struggling entrepreneurs make when it comes to creating and launching digital courses is thinking that they can make money from their passion or things they love doing.

And I get it, . Everyone tells you to “just follow your passion and the money will come”. So It’s easy to fall into that trap.

But let me ask you:

Does everyone who follows their passion, creates and launches a course around make a huge profit? 

Nope...and following that advice...

Read more…

Why 1:1 Work Is KILLING Your Business

TR_killing your biz_PIN.png

One of the biggest mistakes most coaches and service providers make is thinking offering high-ticket 1:1 programs or done-for-you services is the fastest path to profits.

And I totally get it. Everyone tells you that selling high-ticket coaching programs or custom, done-for-you services like web design, Facebook ads or copywriting is the easiest road to follow because you have to sell fewer packages to hit 4, 5- or even 6-figures in revenue every month than say, a lower-priced digital course....

Read more…

My "Hack Your Online Business" Podcast Interview

ChrisTan_Lisa May Huby.jpg

I had the pleasure of jamming with Chrys Tan, host of the Hack Your Online Business podcast awhile ago, all about how your copy can make (or break) your digital course launch.

'Cuz if you've ever tried launching a digital course but only got crickets, then your copy is one of the logical places to put under the microscope.

So...where do you start? 

We cover all of that and WAY more in the podcast! Listen now over at HackYourOnlineBusiness.com.

We'll be covering...

  • How I got started...

Read more…

Ep #20: THIS Is Your Biggest Competitor

Think your greatest competition is others selling similar courses, products or services to yours?

It’s not.

And if that's how you're thinking about it, then it's just keeping you stuck and costing you time and money.

In this week’s bite-sized episode of the #UnstoppableBiz Show, I’m sharing

Exactly what your biggest competition IS (and why you’re focusing on the wrong thing)

The number one thing you must do as an online business owner in today’s noisy, overcrowded online space (hint: it’s NOT...

Read more…

Ep #19: 6 Budget-Friendly Tools to Launch Your Digital Course

There's something that's been bugging me for awhile now...

And that's seeing too many smart, talented entrepreneurs and online biz owners work sooooo hard creating a digital course - one they KNOW will change things for the better - only to lose steam because of stupid stuff like money or tech.

Maybe you can relate?

See, contrary to what most experts say, you DON’T need fancy tools like Kajabi or Teachable or fancy website plugins to launch your first digital course…

...and that kind of thinking...

Read more…

Ep#18: How Long Should a Sales Page Be?

“Why are long-form sales pages so….LONG?”

“Is this one of those “everyone was told to do it so everyone does” sort of things?”

“I can’t even get my clients to read a 3-sentence email...why do I think they’ll read this?”

“I NEVER read long-ass sales pages, and my hubby thinks mine is waaaay too long…”

^^ All that and more answered in this episode of the #UnstoppableBiz Show.

If you’ve been wrestling with the sales page for your digital course and wondering whyyyyy they need to be so long - or IF...

Read more…

Ep#17: The BEST Framework For Writing Launch Ad Copy

Facebook ads have become an integral part of digital course launches.

Problem is, the newsfeed is jam-packed with ads that all look and sound the same.

So...how do you go from unseen and unheard in the newsfeed, hustling hard on Stories because no one’s responding to your ads…

...to profitable course launcher?

And in this episode of the #UnstoppableBiz Show, I’m showing you how.



In this video, I’m breaking down...

The 2 levers and persuasion triggers you need to pull for maximum impact

My fave...

Read more…